A plug-and-play Google Sheets calculator that shows you exactly which marketing channels are generating your leads and closings — and which ones are burning your budget.
Most agents spend money across 3-5 channels (social ads, property portals, boosted posts, flyers) but have no idea which one closed their last deal. This tool fixes that.
How to use it
- Make a copy of the Google Sheet to your own Google Drive
- Enter your monthly spend per channel
- Log your leads and closings with a source tag each week
- The dashboard automatically calculates cost-per-lead and cost-per-closing by channel
Takes less than 5 minutes per week to maintain. Most agents who use it consistently cut their marketing spend by 20-30% within 3 months by dropping low-performing channels.
This calculator also lives inside Atlas's Training Centre, alongside the full agent finance toolkit.
