Running Facebook or Instagram ads for your listings? This guide covers every compliance rule you need to know before spending a single ringgit on Meta advertising for Malaysian real estate.
The IQI Legal and Marketing teams worked together to produce this guide after several agents had their ad accounts restricted for unknowingly violating Meta's housing advertising policies.
What this guide covers
- The exact phrases and claims you cannot make in property ads on Meta
- How to structure your ad creative to avoid automated rejection
- What counts as a "Special Ad Category" and how to configure it correctly in Ads Manager
- Approved disclaimers and legal language for Malaysian property ads
- A pre-flight checklist to review before every campaign launch
Non-compliance can result in ad account restriction or permanent ban. This guide is mandatory reading before you run your first paid campaign.
